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      The Portent Blog

      News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

      Analytics

      What to Do If Your Conversion Rates Drop: A Checklist

      One of the most stressful situations for marketers is to come into work only to find out that their conversion rates have dropped overnight. In the worst cases, that drop is wildly significant. It’s okay to panic. It’s what makes you human. To help alleviate that panic, we’ve created a checklist to assist you in...

      How to Apply Your Paid Search Strategy to Pinterest

      There are over 7 million active advertisers on Facebook. The platform rightfully reigns supreme in the paid social landscape, but as competition increases and ad costs rise, most social media marketers are looking for ways to diversify their advertising mix. Enter: Pinterest. Since the platform’s launch in 2010, the social network/discovery tool has slowly grown...

      PPC

      Why Your Sponsored Product Ads are “Ineligible”

      Having trouble advertising your products because Amazon is marking them as “not eligible”? If you’ve ever dabbled in PPC (pay-per-click) advertising, you’ll know that your ads may sometimes get disapproved by Google/Bing due to some policy violation. Amazon has a similar set of guidelines for Sponsored Product Ads. Should you not abide by these guidelines,...

      Ebooks

      Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

      Tools

      Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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      RainGage? Digital Marketing Diagnostics

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      The Portent Tone of Voice Generator

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      RainGage? Content Inventory

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      The Portent Content Idea Generator

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      Portent’s SEO Page Review Chrome Extension

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      The SERP Preview Tool

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      Click Worth Calculator

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      The Marketing Stack Explorer

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      The Link Recovery Tool

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